Liisa Sheldrick, CMP Communications Management Professional,
in London, Ontario.

ABOUT MY work

I studied Corporate Communications after completing my degree in Media, Information and Technoculture and started working first in PR agencies before moving to corporate communications.

I've always been fascinated with perception, articulation and persuasion. 

EXPERIENCE

For the past fifteen years, I have been helping organizations, brands and individuals tell their story. I am a certified Communications Management Professional and a member of the International Association of Business Professionals (IABC). I am a past-president (and multiple portfolio director) of the London Chapter of IABC as well as a Virtuoso, Ragan, and CIRI communications award winner.  

I often reflect on PR and Corporate Communications strategy, measurement and the maturation of this profession. I'm stuck on the idea that PR and Journalists don't have to be adversaries. I believe communications can inform, enhance and propel organizations' performance.

In short, I love my job.